Cross border advantages and disadvantages of the h

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At present, with the promotion of the concept of Pan home, many door and window enterprises have also begun to carry out cross-border development, from a single product category to a multi product category. In the era of increasingly mature consumption concepts, door and window enterprises have begun to enter the Pan home industry on a large scale

nowadays, the entry threshold of the Pan home furnishing industry is low. Door and window enterprises that have always focused on customization will have certain advantages if they want to cross the border and enter new fields. However, in the face of the leaders of whole house customization, it is natural to have a master "fight". In this environment with both advantages and disadvantages, door and window enterprises need to think twice before they want to carry out cross-border reform

door and window enterprises: from single product customization to whole house customization

at present, with the promotion of the concept of Pan home, many door and window and other home furnishing enterprises also began to carry out cross-border development, from a single product category to a multi category development. In the era of increasingly mature consumption concepts, door and window enterprises began to enter the Pan home furnishing industry on a large scale. For door and window enterprises, in the Pan home furnishing industry with relatively low access threshold, the competitors that door and window enterprises face in entering new fields are naturally strong brands in this field. With these strong players, door and window enterprises undoubtedly need to have stronger strength

benefit: door and window enterprises can take advantage of this trend in the Pan home era

for such a development trend, relevant insiders said that market demand led to this change. Indeed, household products such as doors and windows have been developing continuously in recent years, and have developed rapidly in the past two years. Not only has the sales performance been continuously improved, but also the brand area in the store is constantly expanding. Door and window products can meet the different needs of consumers, and can be customized in terms of function and size. Expanding to make other household products can meet the personalized needs of consumers, and it is also widely popular in the market. Therefore, such a market The demand for scalding caused by high temperature inside the door has prompted many, and even more and more enterprises to get involved in its Pregis, which has recently developed two high-performance films for inflatable cushioning

the expansion and development of integrated home furnishings is not only because the current domestic market competition is becoming more intense and ruthless, but also because marketing means are becoming more diversified in the market competition. That is to say, the development of integrated home furnishings is also a new type of sales means, a manifestation of the progress from the previous single sales to the marketing plan. With the help of "cross-border" means, dealers extend their product lines in local building materials markets, making cross-border marketing a means to seek new opportunities and new markets

disadvantages: industry limitations are easy to be bound

there are still many debates in the industry about the rise of "cross industry" marketing. However, for the reasons for its rise, the understanding of the door and window industry is quite consistent: brands and door and window enterprises cannot achieve the same interests

however, there are still many door and window brands that support this marketing model. Although many dealers have no experience in the door and window industry, they have strong strength and are successful in their original field. The successful experience of the industry often limits people's thinking. On the contrary, it is easier to succeed if you use the frame installed on the vehicle without industry experience in the minds of industry operators

many brands have revealed that at present, more and more stores are opened, and if they do not enter the stores, they are afraid of losing the market and becoming "non mainstream"; As the stores bloom and bear fruit, I worry about the suffering of the cold market. In the process of the continuous expansion of chain stores, stores and brands are jointly drawn into the war of consumption, and stores and brands are "seemingly in tune with each other", leading to market chaos. "Many enterprises choose to build their own channels, but one enterprise has too little power and can only choose to stick together in the end." The person in charge of a door and window enterprise said so

some brands believe that "cross industry" marketing violates the business principle. The cross industry search of dealers by door and window enterprises violates the general business operation principle. Its most obvious weakness is to stay close and stay far away. Dealers in other industries know very little about door and window enterprises after all. This part of the industry believes that inter industry marketing ideas can be referred to each other, and sometimes they can be copied completely, but this is only a special case after all, not a universal axiom

comments: cross border is a double-edged sword. If door and window enterprises want to enter the whole house customization industry and take a share in this environment, they need to make a transformation plan in advance, deal with it carefully, avoid risks, measure the status of both, work with innovative thinking, and help enterprises go more smoothly on the cross-border road

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